Being thrifty has changed in the last five years, from being a somewhat scorned activity to being an applauded activity that virtually everyone has touched upon in some manner or other. The economy plunges, the economy wobbles, it tries to recover, but no matter what happens, the national consciousness has changed to an extent. People are mistrustful about the duration and strength of any recovery. Never quite certain of the next plunge or violent market disturbance, folks have maintained their thrifty ways solidly through every news headline proclaiming that prosperity has either returned or beckons from just around the corner.
Brown bag lunches are still in favor amongst many workers, who would rather save the six or seven dollars that lunch would cost if procured hot and fresh from a quick provider. A few dollars here and there may not seem like a lot, but when large percentages of the nation are considering buying coffee makers to save the every day expense of two dollars (for a plain, no -frills coffee), it’s obvious that the national prosperity experienced for decades has come to an end. That, or it’s being deeply questioned.
Correspondingly, the popularity of thrift stores, which sell used goods for greatly reduced prices over that of buying new, has maintained a steady increase. Offers for free products, from specialty energy bars to double wall insulated water bottles to a free ringtone, garner more interest than ever before. It used to be that if people didn’t have to pay for something, they automatically treated it with less care and concern than exhibited for something they’d actually paid for with their hard earned cash. But now, it’s almost a badge of pride to display items that one has managed, by effort or cleverness, to land for free. Thrift, it seems, is the new black. And it doesn’t appear that it will fade any time soon.